KayMarketing Services
Having a website without marketing is like having a store without a sign and no listing in the yellow pages. You can have the best looking website on the internet but if nobody knows it's there it is a whole lot of nothing.
Statistics show that over 80% of internet traffic to websites comes from Search Engine queries. Just building a website will not get your potential customers to your site. This is where Search Engine Marketing & Optimization comes into play. You need to have your site optimized to ensure that it ranks higher in Search Engine results. Let KayMarketing assist with getting your site into a competitive position on Search Engines and help drive more traffic to your business.
SEO / SEM
Local Search Engine Optimization
People are increasingly using Search Engines to find the products and services they need in their geographic area. 40% of all online searches relate to Local information, and users are 30% more likely to buy a product or service related to Local Search
How does Local work? Let's say that a user in San Diego is looking for a locksmith. They most likely will want a locksmith that is local and can help them right away. The user would type in "locksmith San Diego". The Local results show up at the top of the page, above the traditional web search engine results. These local results are not actually representing websites but rather business profiles created for the businesses themselves. Most importantly however, the Local listing is at the top!
The above image shows an example of Local Results showing up at the top of a Search, above the more traditional "organic" results. Why is this good? 62% of search users click a link at the top of a search results page. KayMarketing can assist with optimizing and placing your business on the Search Engine Local listings.
Organic Search Engine Optimization
What is Search Engine Optimization (SEO)?
There is no easy definition but to put it simply it is "using keyword analysis, link popularity analysis, well-written copy, good coding practices, and careful site organization to move a web page as close to the number one search results position as possible for a given key phrase, in both search engines and directories." At KayMarketing, this is exactly what we do to assist our clients.
Can I "set it and forget it?"
No. First, an important thing to remember is Search Engine Optimization is an ongoing process. It is a marketing campaign that needs consistent maintenance. If you stop the process your appeal to the major Search Engines will appear stagnant and no longer relevant. Second, there are always competitors working with SEO companies looking to get their business website high in the rankings as well.
How can KayMarketing help?
At KayMarketing we make sure that on a month to month basis your site stays relevant. We do this by providing the following services in our Organic SEO package:
- Keyword Targeting - Keyword targeting is the process of finding which group of keywords/phrases are the most effective at making your website relevant to Search Engines and customers who are trying to find you. We consult with you about your business and utilize the latest in Keyword/phrase research to help capture your target audience.
- Search Engine Submission - We hand submit your website to the top 25 search engines, including Yahoo, Google, MSN, DMOZ, and more. We then submit to the next 2000 engines in a slow and natural way, starting with the highest Page Rank (PR) engines.
- Ongoing Directory Submission - There are over 1000 PR 2-8 directories in the world today. Many directories have free inclusion for only 12-24 months. With this service, you can be assured that after one year, you will be listed on more than 1000 directories, and that you will stay there!
- Blog Commenting - We actively participate in the most popular and relevant blogs that pertain to your market segment. All comments made on these blogs are topical and convey your expertise within your specialty with links back to your website.
- Social Bookmarking - We share accounts with the top 220 social networking websites. We will create 5 new bookmarks every month, resulting in hundreds of qualified backlinks.